Who is Krajan?
Think about Hemingways famous short story, allegedly written on a napkin and winning him a bet for best shortest story and 10 dollar.
FOR SALE. BABY SHOES. NEVER WORN.
Think about the power of those words. Where do they take you? What do you see? What do you feel? Our brain is automatically connecting random elements and creating stories out of them.
If I tell you to close your eyes and listen to the words; sand, feet, sunset. Where does your mind go? What do you see? And if I add: A slight breeze... the sound and smell of the ocean... music from a beach bar... You are beginning to transport yourself into that story. That’s the power of storytelling. But a good story not only needs to grab the attention of its audience - it needs to keep it.
That's where storytelling comes into play. Because memorable stories are not just made up. They are crafted.
As a Storyteller I employ a science-backed Storytelling process to bring to light the stories that need to be told. Because it is a process. From Storyfinding to defining your Story Keywords, selecting the strongest characters, and crafting engaging plots, ensuring every piece of communication fosters curiosity, drives business, and builds internal pride that radiates outward.
Let's pretend that you are the owner of an exquisite hotel. Or a chain of them. Of course you want to attract more customers to the hotel, and to the resort itself, as a retreat and experience. A brand film with nice drone footage and stylish interior is produced to appeal, entice and set a tone for the visit - and your offer. Then again, a similar film can probably be found on your competitors site. But you also have a great cuisine.
So let's imagine a dinner party at one of your signature restaurants. Imagine the beautifully plated food, the scents and flavors. Imagine the laughter and smiling faces. Imagine someone closing their eyes, savoring the aroma from the plate on the table. Imagine the experience. Or the promise of an experience. That’s the offer we stick with for now. And a vital story you might need to attract customers. But...
There is yet another story from where the flavors are prepared. The one in the kitchen. The one of heat, skill and effort, and the one of carefully composing a meny that suits the ambiance of the establishment - and the tastebuds of the guests. And there is yet another story behind from where the chef chooses his or hers ingredients. The locally produced ecological veggies, or the highest quality imported beef. And why is it that these are the products he or she chooses to serve your customers?
Now we are beginning to form a narrative that backs the promise of the experience. Like a pyramid of information, values and dedication leading up to the main event. Or the main course, to keep it in the kitchen. We are giving the offer meaning. And meaning creates value. And that's just one approach. What happens if we let the rest of the staff tell their stories, reveal their passions and secret hideaways... But I am getting ahead now. That's just me. In creative storytelling mode.
Most brands seem to forget about these crucial steps in their storytelling and settle for a brand video with bold words and promises. But what is that worth when every other company does the same? What makes you stand out? Where is the dream and vision truly portrayed, felt and understood? Where is the 'rizz' expressed? There are so many ways of creating unique stories within a brand, business, or organization, not to mention a chain of them. And...
In a world craving genuine connection, your internal stories are the untapped resource to connect with your audience.
At its core, Storyfinding is the art of exploring the context and characters within your story space. It is the meticulous task of understanding and researching your story space to achieve two primary outcomes: developing a deep comprehension of the context surrounding the subject and identifying the strongest and most relevant characters for the story.
It allows us to approach the creative process with a depth of understanding and insight that can transform a good story into a great one. It’s about laying a foundation that is both strong and insightful, ensuring that the story we tell is not just heard but felt and remembered.
The journey through Storyfinding is meticulous, engaging with individuals - both stakeholders, employees and customers - understanding nuances, and both identifying the threads that connect the broader narrative and discovering new ones that can help build even stronger and more communication. We see it as a phase that is crucial for crafting stories that truly represents the essence of your brand and connects with your audience on a profound level. And on a level that your competitors aren't on. Now ask yourself: what would that be worth to you?
When would be a good time for a coffee and a chat?
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